Adobe Analytics Developer | Tag Management, Data Collection, Web SDK, Data Validation, Integration

Job Summary
Synechron is seeking a skilled Adobe Analytics Engineer to lead the design, implementation, and troubleshooting of analytics solutions across digital platforms. This role involves managing Adobe Analytics, Adobe Experience Platform (AEP), Web SDK, and Tealium iQ Tag Management to ensure accurate data collection, analysis, and reporting. The ideal candidate will bring extensive experience with web analytics, JavaScript, and implementation best practices to support data-driven decision-making and marketing effectiveness in a fast-paced enterprise environment.

Software Requirements

• Required:

• Hands-on experience with Adobe Analytics implementation (latest versions preferred)

• Strong proficiency in JavaScript and HTML for tagging, tracking, and custom implementations

• Experience integrating Adobe Analytics with Adobe Experience Platform (AEP) and Web SDK

• Working knowledge of Tealium iQ Tag Management for tag orchestration and management

• Familiarity with data validation, device testing, and troubleshooting of tracking issues

• Experience with version control tools such as GIT

• Preferred:

• Knowledge of Adobe Customer Journey Analytics and other Adobe Experience Cloud solutions

• Exposure to API integrations and data layer management

• Experience with large transaction-based systems and complex analytics architectures

Overall Responsibilities

• Design, develop, and implement accurate tracking tags and analytics configurations across websites and mobile platforms

• Collaborate with marketing, product, development, and analytics teams to gather requirements and translate them into technical solutions

• Conduct debugging, troubleshooting, and resolution of data collection issues in Adobe Analytics and related tools

• Optimize tracking implementations for performance, accuracy, and compliance with data privacy standards

• Develop documentation on technical implementations, data flows, and change management procedures

• Perform ongoing testing and validation of tracking across browsers, devices, and platforms

• Lead integrations of Adobe Analytics with Adobe Experience Cloud and other marketing tools

• Stay current with Adobe Analytics latest features, best practices, and industry trends

Technical Skills (By Category)

• Programming Languages:
Required: JavaScript, HTML5 for implementing tracking and custom integrations
Preferred: Basic scripting in PowerShell or Python for automation tasks

• Databases & Data Management:
Knowledge of data layer management, data validation, and integration with data warehouses for analytics reporting

• Tools & Frameworks:
Adobe Analytics, Adobe Experience Platform (AEP), Web SDK, Tealium iQ, Tag Management solutions

• Development & Testing Tools:
Git, Browser Developer Tools, Chrome DevTools, Testing platforms for cross-browser/device validation

• Analytics & Tagging:
Adobe Analytics implementation, Data Layer configuration, API integrations for data collection and personalization

Experience Requirements

• Minimum of 4 years designing and supporting Adobe Analytics and Tag Management implementations

• Proven experience deploying analytics tracking in complex enterprise environments supporting marketing and digital initiatives

• Hands-on experience troubleshooting data collection issues and resolving discrepancies

• Familiarity with analytics architecture supporting large-scale websites and mobile apps

• Experience integrating Adobe Analytics with other Adobe Experience Cloud components and third-party systems preferred

Day-to-Day Activities

• Develop and deploy tracking tags, data layer configurations, and analytics event setups

• Collaborate with marketing, product, and development teams to specify tracking requirements and optimize data collection

• Debug and troubleshoot analytics issues across browsers, devices, and platforms

• Conduct regular testing and validation to ensure data accuracy and compliance

• Document tracking implementations, configurations, and troubleshooting procedures

• Support analytics platform updates, version control processes, and deployment pipelines

• Monitor data integrity, review reports, and recommend optimizations for measurement accuracy

Qualifications

• Bachelor’s degree in Computer Science, Digital Marketing, Web Development, or related field

• 4+ years of experience implementing Adobe Analytics and tag management solutions in enterprise environments

• Certifications in Adobe Analytics or Adobe Experience Cloud solutions are preferred

• Proven ability to translate business requirements into technical analytics implementations supporting marketing success

Professional Competencies

• Strong analytical and problem-solving skills to troubleshoot tracking and data collection issues

• Excellent communication skills for stakeholder engagement and technical documentation

• Ability to work independently and collaboratively across teams and projects

• Adaptability in supporting evolving marketing and analytics tools

• Attention to detail to ensure accuracy, compliance, and data privacy in all implementations

• Time management skills to prioritize tasks and deliver projects on schedule

S​YNECHRON’S DIVERSITY & INCLUSION STATEMENT

Diversity & Inclusion are fundamental to our culture, and Synechron is proud to be an equal opportunity workplace and is an affirmative action employer. Our Diversity, Equity, and Inclusion (DEI) initiative ‘Same Difference’ is committed to fostering an inclusive culture – promoting equality, diversity and an environment that is respectful to all. We strongly believe that a diverse workforce helps build stronger, successful businesses as a global company. We encourage applicants from across diverse backgrounds, race, ethnicities, religion, age, marital status, gender, sexual orientations, or disabilities to apply. We empower our global workforce by offering flexible workplace arrangements, mentoring, internal mobility, learning and development programs, and more.

All employment decisions at Synechron are based on business needs, job requirements and individual qualifications, without regard to the applicant’s gender, gender identity, sexual orientation, race, ethnicity, disabled or veteran status, or any other characteristic protected by law.

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