Assistant Marketing Manager, Paid Search (SEM)

Do your Best Work in Mooresville

This position is based at our headquarters in Mooresville, North Carolina. Our corporate office is a space where you can collaborate and do your best work. Take a walk, grab a bite (or a cup of coffee), work out or get a check-up – we invest in you so you can find your inspiration.

Your Impact

The Assistant Marketing Manager, Paid Search (SEM) supports the execution and optimization of data-driven search programs that drive measurable business outcomes across both eCommerce and in-store channels. This role partners closely with leadership to translate enterprise marketing strategy into effective campaign execution across platforms such as Google Ads, Microsoft Ads, and emerging channels. With a strong focus on performance optimization, testing, and analytics, the Assistant Marketing Manager contributes to advancing paid search capabilities through structured experimentation, automation, and continuous improvement. This role collaborates cross-functionally with teams including SEO, Analytics, eCommerce, Merchandising, and Technology to ensure alignment and integration across digital marketing efforts. The ideal candidate brings hands-on SEM expertise, a strong analytical mindset, and the ability to operate effectively in a fast-paced retail environment while influencing partners and contributing to team success.

What You Will Do

• Support the execution of paid search strategy aligned to revenue, profitability, and customer growth goals

• Manage and optimize SEM campaigns across key platforms (Google Ads, Microsoft Ads, SA360) to drive performance improvements

• Analyze campaign performance and implement optimizations including bidding, segmentation, and keyword strategy

• Leverage data and testing frameworks to identify insights and recommend actionable improvements

• Collaborate cross-functionally (SEO, retail media, analytics, merchandising, and marketing) to support integrated search initiatives

• Contribute to testing roadmaps, automation initiatives, and adoption of new tools or capabilities

• Partner with external agencies and vendors to support campaign execution and performance tracking

Minimum Qualifications

• 4–6 years of experience in marketing, digital media, or related field

• 3+ years of hands-on experience in paid search / SEM campaign management

• Experience with SEM and analytics platforms (e.g., Google Ads, Microsoft Ads, SA360, Adobe Analytics or similar)

• Strong analytical skills with the ability to interpret data and translate insights into action

• Experience collaborating across teams and contributing to cross-functional initiatives

Preferred Skills/Education

• 1 Year Experience leading work at a retailer or CPG company

About Lowe’s

Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE® 100 home improvement company with total fiscal 2025 sales of more than $86 billion. Lowe’s employs approximately 300,000 associates and operates over 1,750 home improvement stores, 540 branches and 120 distribution centers. Based in Mooresville, N.C., Lowe’s supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit Lowes.com.

Lowe’s is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.