CRM Lifecycle Optimization Associate, Canada

Discover What’s Possible at BetMGM

Ready to make your career legendary? Join us as we bring the magic of Vegas to our players. The BetMGM team has over 1,400 talented members, revolutionizing sports betting and online gaming in the United States and Canada. We’re a brand with technology at our hearts and the most driven and focused talent in the business.

As a valued team member, we’re committed to giving you the resources and support you need to thrive. Our benefits and perks include:

• Medical, Dental, Vision, Life, and Disability Insurance

• Registered Retirement Savings Plan (RRSP), Tax Free Savings Account (TFSA), and Deferred Profit Sharing Plan (DPSP)

• Professional development reimbursement and ongoing skills training opportunities

• Employee resource groups

• Swag, ticket giveaways, and more!

At BetMGM, we recognize that every individual plays a meaningful role in our success. That’s why we’re committed to building a respectful, inclusive workplace. It’s the strategy behind every win. By meeting people where they are, we create a culture of belonging where everyone can thrive and a workplace that reflects our values, our people, and our drive to win.

About the Role

As the CRM Lifecycle Optimization Associate, you will support the execution and optimization of customer lifecycle campaigns across sports, casino, and poker verticals, contributing to retention and engagement across all brands in Canada. This is a hands-on role focused on campaign execution, journey support, QA, and performance monitoring, operating within established lifecycle frameworks and automation programs. Reporting into the Manager, CRM Canada, you will help bring lifecycle strategies to life by producing campaigns accurately and consistently, ensuring journey quality, and supporting optimization efforts through testing, insights, and operational improvements. This role provides a strong foundation for learning CRM optimization, automation, and AI driven decisioning at scale.

This role is partially remote with some in person days required in our Toronto, Ontario office.

Responsibilities

In this role you will work closely with CRM and Loyalty leadership, CRM Operations, and cross‑functional partners to ensure campaigns are data‑driven, compliant, and aligned with business priorities.

• Execute CRM campaigns across email, push notification, and onsite channels based on defined lifecycle strategies and templates.

• Support the setup, QA, and deployment of automated customer journeys, ensuring accuracy, quality, and compliance.

• Assist with campaign production tasks including targeting validation, asset setup, personalization logic, and link testing.

• Ensure all campaigns reference timely, relevant content, including local sports updates and promotional details.

• Monitor live campaigns for errors or issues and escalate risks or defects as needed.

• Support testing initiatives (A/B tests, holdouts) by assisting with setup, execution, and result tracking.

• Maintain campaign documentation, checklists, and production processes to support operational consistency.

• Partner with senior team members to review performance results and support ongoing optimization efforts.

• Collaborate with cross‑functional teams including Creative, BI, Marketing Operations, and Compliance to ensure smooth campaign delivery.

• Continuously learn CRM tools, automation capabilities, and best practices to support future growth into optimization-focused roles.

• Must be able to stand or sit and operate computers and other technological devices for extended periods of time

What You Bring to the Team

At BetMGM, we understand that each card in the deck plays a unique role in any given hand. If your experience looks a little different from what we’ve identified and you think you’ve got what it takes, we encourage you to apply for this role. Our candidates are reviewed on the basis of their skill and potential to succeed.

• 1–3 years of experience in CRM, digital marketing, marketing operations, or a related field.

• Exposure to CRM or marketing automation platforms (e.g., Optimove, Salesforce Marketing Cloud, Braze, or similar).

• Basic understanding of lifecycle marketing concepts, customer segmentation, and automated messaging.

• Strong attention to detail with the ability to QA content, logic, and links effectively.

• Comfortable working with data to validate audiences, review performance metrics, and identify patterns.

• Strong organizational skills with the ability to manage multiple campaigns and deadlines.

• Effective communicator and collaborative team player.

• Interest in CRM optimization, AI agent building, automation, and AI-driven personalization.

• Familiarity with testing methodologies such as A/B testing.

• Exposure to regulated or compliance‑driven marketing environments.

• Understanding of sports betting, casino, or online gaming ecosystems.

• Curiosity and eagerness to learn new tools, technologies, and methodologies.

The compensation for this position is expected to be in the range of $27.92 to $34.47, including hourly wages, bonus, vacation pay, and statutory entitlements.  Actual pay will be determined based on experience and other job-related factors permitted by law. Factors which may affect starting pay within this range may include skills, education, experience and other qualifications of the successful candidate.  This position is eligible for participation in a performance-based bonus plan.

It is a condition of employment in this position that the employee is and remains lawfully eligible to work in Canada.

Gaming Compliance & Licensing Requirements

As an online gaming company, BetMGM is required to comply with state gaming regulations which includes licensing obligations.  Applicable employees must be licensed by at least one jurisdictional agency, although certain positions require licensing by multiple agencies. Failure to become licensed or maintain licensure with each agency as required for the role may result in termination of employment. Please note that the licensing process includes comprehensive background checks which may include a review of criminal records, financial history, and personal background verification.

In addition, candidates must comply with and support BetMGM's responsible gambling policies, procedures, and initiatives.

About BetMGM

BetMGM is revolutionizing sports betting and online gaming in the United States and Canada. We are a partnership between two powerhouse organizations—MGM Resorts International and Entain Group. You know our name through our exciting portfolio of brands including BetMGM Casino, BetMGM Sportsbook, Borgata Online, Party Casino and Party Poker. We aim to bring our ideas into action and find ways to deliver the best quality in gaming platforms.

BetMGM LLC is an Equal Opportunity Employer. We provide equal employment opportunities to all qualified individuals, regardless of race, religion, gender, gender identity, age, marital status, national origin, sexual orientation, citizenship status, veteran status, disability, or any other legally protected status. As an organization, we are unwavering in our commitment to maintaining a discrimination-free work environment, and fostering a culture of inclusivity, belonging and equal opportunity for all employees and applicants.

BetMGM welcomes and encourages applications for people with disabilities. Accommodations are available on request for job applicants and candidates taking part in all aspects of the recruitment and selection process. Please contact [email protected] if you need accessibility accommodation during the application process.

This job description is not an exclusive or exhaustive list of duties a person in this position may be asked to perform from time to time.