Data Platform Marketing Manager

Accountabilities

You will be responsible for defining and executing the go-to-market strategy for a data platform business unit, ensuring alignment between marketing initiatives, sales priorities, and revenue objectives. You will lead integrated campaigns, demand generation efforts, and messaging strategy across multiple channels while maintaining a clear and differentiated market positioning.

• Own and define the GTM marketing strategy for a data platform optimization business unit

• Translate revenue and growth goals into structured quarterly marketing plans

• Define ICP segmentation across Snowflake, data engineering, and cloud data teams

• Lead integrated demand generation campaigns across digital, content, growth, and creative teams

• Develop messaging frameworks and positioning around data lake and workload optimization

• Drive pipeline generation through targeted campaigns, webinars, and thought leadership programs

• Build and execute performance-focused marketing programs tied to measurable revenue impact

• Partner closely with sales and product leadership to align strategy and execution

Requirements

This role requires strong B2B marketing experience in technical or data-driven environments, along with the ability to operate at both strategic and execution levels.

• 3–5 years of experience in B2B marketing, product marketing, or demand generation

• Experience marketing to data engineering, data platforms, or FinOps audiences

• Familiarity with Snowflake, data lakes, or cloud-based data ecosystems

• Strong ability to define GTM strategy and execute multi-channel campaigns

• Proven track record of driving pipeline growth in technical B2B environments

• Experience working closely with sales leadership and cross-functional teams

• Strong analytical mindset with focus on performance and revenue impact

• Ability to manage multiple priorities and translate strategy into execution

• Excellent communication and storytelling skills for technical audiences

Benefits

• Unlimited vacation policy

• Flexible remote working arrangements

• Health insurance coverage

• Parental leave support

• Employee stock option plan

• Home office allowance

• Professional development stipend

• Peer recognition programs

• Inclusive and globally distributed team environment

How Jobgether works:
We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.
We appreciate your interest and wish you the best!
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