Growth Marketing Manager (B2B SaaS, AI)
About this role
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JOB TITLE
Growth Marketing Manager (B2B SaaS, AI)
Location
Remote
Time Zone
US Time Zones (EST–PST)
ROLE OVERVIEW
We are seeking a data-driven Growth Marketing Manager to accelerate pipeline and revenue growth for a B2B SaaS company building AI-powered products. This role focuses on rapid experimentation, funnel optimization, and scalable growth programs across acquisition, activation, and conversion. The ideal candidate combines strong analytical skills with hands-on execution and understands how to market technically sophisticated, AI-enabled solutions to modern SaaS buyers.
KEY RESPONSIBILITIES
- Design and execute growth marketing strategies aligned to revenue and pipeline targets
- Own full-funnel experimentation across paid media, lifecycle email, landing pages, and conversion flows
- Optimize acquisition and conversion performance across channels using data and testing frameworks
- Partner with Product Marketing to position AI-driven value propositions clearly and effectively
- Collaborate with Sales and RevOps to improve funnel velocity and conversion rates
- Track and report on growth metrics including CAC, CPL, MQL, SQL, pipeline, and revenue impact
REQUIRED QUALIFICATIONS
- Proven experience in B2B growth or demand marketing within a SaaS environment
- Strong understanding of AI-powered products and their impact on buyer behavior and messaging
- Demonstrated success driving measurable pipeline and revenue through experimentation-led programs
- Hands-on experience with marketing automation and CRM platforms (e.g., HubSpot or Marketo with Salesforce)
- Strong analytical skills with the ability to translate data into actionable insights
- Non-negotiable: Prior experience working fully remote, fluency with remote collaboration tools (Slack, Zoom, Google Workspace, Asana, or similar), and experience working with US- or UK-based companies. Candidates without this background will not be considered.
PREFERRED QUALIFICATIONS
- Experience in high-growth or Series B+ SaaS companies
- Familiarity with product-led growth or freemium motions
- Experience with A/B testing frameworks and experimentation tools
- Exposure to AI-first or highly technical SaaS products
TOOLS & TECHNOLOGY
- Marketing Automation: HubSpot, Marketo (or similar)
- CRM: Salesforce
- Analytics & Experimentation: Google Analytics, Looker, Optimizely (or similar)
- Paid Media: Google Ads, LinkedIn Ads
- Collaboration: Slack, Zoom, Google Workspace, Asana
Please NOTE
It is crucial that you complete the application form in full. As part of the application process, you will be required to record a video. If your application is successful, you will receive an email confirming next steps—the video is the first step of the interview process. If you do not record a video, we will not be able to consider you for ANY open roles.
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