Head of Digital Experience & Conversion Rate Optimization

Accountabilities:

• Own and optimize the marketing website as the primary conversion engine, improving performance across all pre-conversion touchpoints

• Lead website infrastructure evolution, including CMS migration and scalable landing page experimentation programs

• Develop and execute SEO and organic growth strategies, including optimization for emerging AI-driven discovery platforms

• Design and manage end-to-end prospect journeys, ensuring seamless transitions from awareness to conversion across channels

• Build and implement advanced analytics, attribution models, and performance dashboards to guide decision-making

• Oversee lifecycle marketing efforts, including acquisition, nurture, retention, and re-engagement strategies

• Collaborate with Product, Creative, Data, and Customer Success teams to align messaging, user experience, and growth initiatives

• Manage and mentor team members while prioritizing development and design resources effectively

• Establish KPIs such as conversion rate, CAC, and organic traffic growth, and report insights to leadership

• Foster a culture of experimentation, continuous optimization, and data-driven strategy

Requirements:

• 7+ years of experience in digital marketing, with strong expertise in conversion rate optimization and organic growth

• Proven leadership experience managing digital experience functions in direct-to-consumer environments

• Demonstrated ability to drive measurable improvements in conversion rates and traffic growth

• Strong proficiency with AI tools for website optimization, content updates, and analysis without engineering reliance

• Deep knowledge of SEO, technical optimization, and modern discovery platforms, including AI search ecosystems

• Experience with A/B testing, analytics platforms, and marketing automation tools

• Familiarity with tools such as Webflow, Google Analytics, Looker, Ahrefs, Braze, Unbounce, and similar platforms

• Experience managing cross-functional teams, including designers and development workflows

• Strong understanding of customer journeys, lifecycle marketing, and data-driven product influence

• Excellent analytical, strategic thinking, and communication skills

• Bachelor’s degree in a relevant field (advanced degree preferred); industry experience in health tech or wellness is a plus

Benefits:

• Competitive compensation package including equity

• Comprehensive health coverage (medical, dental, vision, life insurance)

• Flexible remote work arrangements across the USA or Canada

• Generous and flexible paid time off policies

• Access to health and wellness programs and services

• Learning and development budget for continuous growth

• Opportunity to work with a high-performing, mission-driven team

• Long-term incentives including extended stock option exercise windows

How Jobgether works:
We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.
We appreciate your interest and wish you the best!
 Why Apply Through Jobgether?

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