Manager, Landing Page Optimization

Accountabilities:

• Own and drive landing page optimization strategy across U.S. and EMEA acquisition funnels, ensuring alignment with conversion, CAC, and ROI targets.

• Design, build, and iterate landing pages using CMS tools, creating regionally and channel-tailored experiences that improve conversion rates.

• Lead experimentation programs including A/B testing, multivariate testing, and personalization initiatives to continuously improve user experience and performance.

• Collaborate with Product Marketing, Design, Web Engineering, and Regional Marketing to ensure messaging, visuals, and UX align with user intent and funnel stage.

• Analyze user behavior using heatmaps, session recordings, and analytics tools to identify friction points and optimization opportunities.

• Develop and maintain dashboards and reporting frameworks to track key KPIs such as conversion rate, bounce rate, CAC, and funnel progression.

• Ensure seamless integration between paid media campaigns and landing page experiences to maximize Quality Score and downstream conversion performance.

Requirements:

• 5–8 years of experience in Conversion Rate Optimization, Web Strategy, Growth Marketing, or Performance Marketing, ideally in B2B SaaS or fintech environments.

• Strong expertise in A/B testing methodologies, UX principles, and digital experimentation frameworks.

• Proven ability to improve conversion rates and reduce CAC through structured, data-driven optimization programs.

• Hands-on experience with analytics and BI tools such as GA4, Looker, Tableau, or Power BI.

• Experience with behavioral analytics tools (Hotjar, FullStory, Microsoft Clarity) and CRM/marketing automation platforms like Salesforce or Marketo.

• Working knowledge of CMS platforms such as Contentful and basic understanding of HTML/CSS.

• Strong analytical thinking, communication skills, and ability to translate data into actionable insights.

• Bachelor’s degree in Marketing, Business, Data Analytics, UX Design, or a related field.

Benefits:

• Competitive compensation package with performance-based incentives.

• Comprehensive health coverage including medical, dental, and vision insurance.

• Flexible remote or hybrid work arrangements depending on team structure.

• Paid time off, holidays, and flexible vacation policies.

• Opportunities for career growth in a fast-scaling global organization.

• Exposure to advanced experimentation, CRO tooling, and global marketing systems.

• Collaborative, cross-functional environment focused on innovation and continuous improvement.

How Jobgether works:
We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.
We appreciate your interest and wish you the best!
 Why Apply Through Jobgether?

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