Market Research Senior Manager

Yahoo serves as a trusted guide for hundreds of millions of people globally, helping them achieve their goals online through our portfolio of iconic products. For advertisers, Yahoo Advertising offers omnichannel solutions and powerful data to engage with our brands and deliver results.

A Little About Us

The Yahoo Asia Strategy & Insights team is the engine behind our B2B growth. We translate complex market signals into actionable narratives that power our sales and product marketing efforts across priority regions. We are a high-impact, collaborative group that values curiosity, data-driven storytelling, and a relentless focus on the consumer.

Responsibilities

• Architect and lead the end-to-end strategy for Asia research, moving from manual data collection to AI-augmented insights systems that predict market shifts and consumer behaviors.

• Design and oversee high-stakes quantitative and qualitative research programs, including market sizing, brand tracking, customer satisfaction, and advanced pricing/concept testing.

• Build deep, multi-market intelligence of market dynamics and competitive landscapes for priority verticals, ensuring Yahoo Taiwan remains a dominant thought leader.

• Develop annual research roadmaps, prioritizing initiatives based on ROI, business impact, and executive stakeholder needs.

• Review and validate AI-generated research outputs (e.g., predictive segments or automated content analysis), exercising expert judgment to ensure methodological rigor.

• Partner with Product Marketing, Sales, and Editorial teams to embed "next-gen" insights into value propositions and executive-level narratives.

• Serve as a primary consumer insights ambassador for Yahoo Taiwan, presenting at key industry events to elevate brand authority.

Qualifications

• 12–15+ years of experience in market research or consumer insights, with a proven track record in digital media, tech, or internet services.

• Exceptional ability to architect strategic narratives, transforming multi-source data into compelling executive stories that drive high-stakes decisions.

• Mastery of research methodologies (survey design, sampling, segmentation, and brand/campaign measurement).

• Demonstrated experience scaling research programs across multiple markets with a focus on cost-efficiency and speed.

• Experience evaluating and refining AI-augmented workflows, specifically in the areas of automated text mining, predictive modeling, and content analysis.

• A growth mindset with a commitment to staying current on emerging AI tools and proactively suggesting improvements to legacy research processes.

• BA or BS degree in Marketing, Business, Statistics, or a related field (Advanced degree preferred).

Yahoo is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category. Yahoo will consider for employment qualified applicants with criminal histories in a manner consistent with applicable law. Yahoo is dedicated to providing an accessible environment for all candidates during the application process and for employees during their employment. If you need accessibility assistance and/or a reasonable accommodation due to a disability, please submit a request via the Accommodation Request Form (www.yahooinc.com/careers/contact-us.html) or call +1.866.772.3182. Requests and calls received for non-disability related issues, such as following up on an application, will not receive a response.

Yahoo has a high degree of flexibility around employee location and hybrid working. In fact, our flexible-hybrid approach to work is one of the things our employees rave about. Most roles don’t require specific regular patterns of in-person office attendance. If you join Yahoo, you may be asked to attend (or travel to attend) on-site work sessions, team-building, or other in-person events. When these occur, you’ll be given notice to make arrangements.

If you’re curious about how this factors into this role, please discuss with the recruiter.

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