Senior Manager, Digital Marketing Analytics, Popeyes, US

Ready to make your next big professional move? Join us on our journey to achieve our big dream of building the most loved restaurant brands in the world.

Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with nearly $45 billion in annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories.

RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.

RBI is committed to growing the TIM HORTONS®, BURGER KING®, POPEYES® and FIREHOUSE SUBS® brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc.

The Sr. Manager, Digital Analytics is responsible for measuring the effectiveness of Popeyes' media investment and turning first-party customer data into smarter audiences, sharper campaigns, and a more personalized guest experience. This role partners closely with the rest of the Performance & Marketing Analytics team, along with Media, CRM, Loyalty, MarTech, and external agency partners, and serves as a key contributor to the brand's measurement, experimentation, and customer engagement agenda.

The ideal candidate combines strong analytical skills with sharp business judgment, communicates clearly across functions, and thrives in a fast-paced QSR environment. This person is detail-oriented, proactive, and equally comfortable interpreting an MMM output, designing a geo holdout test, and standing up audience activations in the CDP.

RBI follows a 5 day, in-office work schedule to support collaboration. Candidates should be comfortable working onsite 5 days per week out of our office in Miami, FL.

What You'll Do:

Media Effectiveness & Experimentation

• Lead the measurement of digital and traditional media effectiveness across paid search, social, programmatic, video, audio, and other channels.
• Own the integration and interpretation of Marketing Mix Modeling (MMM), attribution, and incrementality studies to produce a coherent view of channel and campaign ROI.
• Design, execute, and analyze causal experiments — including geo holdout tests, matched-market designs, and conversion lift studies — to isolate the incremental impact of media campaigns.
• Translate measurement findings into clear, decision-oriented recommendations on where to invest, scale, or reallocate spend.

Audience Management & Activation

• Own the end-to-end audience strategy, from segment design and build to activation across paid media, CRM, and owned channels.
• Partner with Media and CRM teams to develop suppression, lookalike, and high-value audience strategies that improve targeting precision and reduce wasted spend.
• Drive feature development and continuous improvement of audience capabilities, working closely with MarTech and engineering partners.

CRM & Loyalty Analytics

• Lead analytics, reporting, and strategy for CRM campaigns across email, push, and in-app messaging.
• Develop measurement frameworks for the Popeyes loyalty program, including enrollment, engagement, retention, frequency, and incremental sales impact.
• Deliver actionable insights on customer behavior, lifecycle, churn, and lifetime value to inform marketing strategy and audience targeting.
• Design and analyze A/B and multivariate tests to optimize messaging, offers, timing, and targeting across CRM and loyalty programs.

Customer Data Platform (Hightouch) Ownership

• Serve as the business owner of the Hightouch CDP, overseeing audience build, identity resolution, data syncs, and downstream activations.
• Partner with product and engineering teams to ensure the underlying customer data models, data quality, and attribute logic support reliable, scalable activation.
• Participate in the development of the CDP roadmap and use case pipeline in partnership with Media, CRM, and Loyalty stakeholders, prioritizing initiatives that drive measurable business outcomes.
• Maintain clear governance, documentation, and metric definitions across audiences and activations.

What You'll Need To Succeed:

• 7+ years of analytics experience, preferably in digital marketing, media, CRM, or loyalty.
• Bachelor's or Master's degree in Business Analytics, Data Science, Statistics, Engineering, Marketing, or a related field.
• Hands-on experience with causal measurement methods (geo experimentation, incrementality testing, A/B testing) and familiarity with MMM and attribution.
• Working knowledge of CDPs (Hightouch preferred), CRM platforms, and major digital media platforms (Google, Meta, programmatic DSPs).
• Proficiency in SQL, Snowflake, and data visualization tools (Tableau); experience with Python or R is a plus.
• Strong collaboration skills with experience working across marketing, media, CRM, MarTech, and engineering functions.
• Industry experience in retail, food service, or QSR is preferred.
• Exceptional communication and storytelling skills; ability to tailor messages for diverse audiences, including senior leadership.
• Highly organized, detail-oriented, and comfortable working in a fast-paced, cross-functional environment.

#Popeyes

Benefits at all of our global offices are focused on physical, mental and financial wellness. We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support.

Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. RBI's policy applies to all terms and conditions of employment. Accommodation is available for applicants with disabilities upon request.