Senior Market Research Analyst
About this role
RaceTrac Company Overview
Job Description:
The Market Research Senior Analyst is responsible for supporting RaceTrac’s growth strategies by using all data available to understand the customer and the industry. This role will support all departments, providing actionable industry and consumer insights developed from primary research, secondary research, and data analysis. Up to 5% travel required.
What You'll Do:
• Oversees market research projects conducted through research partners, including troubleshooting problems, managing timelines, and providing guidance and solutions.
• Uses internal platforms and external vendors to conduct qualitative and quantitative research with consumers, guests, and store associates, including, but not limited to attitudes and usage, concept testing, message optimization, etc.
• Runs and reports on brand trackers. Comfortable synthesizing tracker performance with internal initiatives and external factors.
• Leads market research development and execution, including selecting methodologies, identifying business and research objectives, resourcing, and execution.
• Leverages prior survey data and syndicated data to supplement insights reports with competitive trends and consumer behavior for a holistic view of the customer and industry.
• Maintains relationships with key stakeholders to understand research needs and how to support their goals and initiatives. Works cross functionally with stakeholders across the business to meet project needs.
• Creates presentations with actionable findings, insights, and recommendations to all levels of the organization. Leverages data visualization techniques to ensure findings are easy to read and interpret to create a clear story with the data.
What We're Looking For:
• Bachelor's degree from a 4-year College or University (preferably in statistics, business analytics, or marketing).
• 2+ years’ experience in a consumer insights or market research role. Brand Tracking experience is a plus.
• Proficiency with MS Office Suite, advanced Excel knowledge
• Experience using data analysis tools, such as SPSS, Tableau, or PowerBi
• Self-starter with strong leadership capability and ability to work well cross-functionally. Aptitude to train internal stakeholders on how to use and understand consumer insights.
• Experience moderating focus groups and in-depth interviews with consumers is a plus.
• Experience with basic statistical methodologies, such as correlation, regression, etc is preferred.
Fueled by Growth, Driven by You
At RaceTrac, our people make the difference. Whether you’re working in a store, at our corporate office, or on the road, you’ll be part of a team that brings energy, innovation, and a passion for serving others every day. We support each other, celebrate wins big and small, and create opportunities for growth at every level. With four operating divisions RaceTrac, RaceWay, Energy Dispatch, and Gulf - there’s always a new challenge to take on and a new path to pursue. Join us and discover how far your career can go.
To see what #LifeatRaceTrac is like, visit our LinkedIn, Facebook, and Instagram pages.
All qualified applicants will receive consideration for employment with RaceTrac without regard to their race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.
Responsibilities:
• Oversees market research projects conducted through research partners, including troubleshooting problems, managing timelines, and providing guidance and solutions.
• Uses internal platforms and external vendors to conduct qualitative and quantitative research with consumers, guests, and store associates, including, but not limited to attitudes and usage, concept testing, message optimization, etc.
• Runs and reports on brand trackers. Comfortable synthesizing tracker performance with internal initiatives and external factors.
• Leads market research development and execution, including selecting methodologies, identifying business and research objectives, resourcing, and execution.
• Leverages prior survey data and syndicated data to supplement insights reports with competitive trends and consumer behavior for a holistic view of the customer and industry.
• Maintains relationships with key stakeholders to understand research needs and how to support their goals and initiatives. Works cross functionally with stakeholders across the business to meet project needs.
• Creates presentations with actionable findings, insights, and recommendations to all levels of the organization. Leverages data visualization techniques to ensure findings are easy to read and interpret to create a clear story with the data.
Qualifications:
All qualified applicants will receive consideration for employment with RaceTrac without regard to their race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.