Senior Marketing Measurement & Analytics Lead

ABOUT TRADEIFY

Tradeify is a high-growth retail proprietary trading firm scaling across paid media, SEO, lifecycle marketing, affiliate partnerships, social media, and new product lines. We are building a more advanced marketing measurement and analytics infrastructure that connects acquisition, attribution, customer behavior, payment events, and revenue reporting into a unified data ecosystem.

We are looking for a Senior Marketing Measurement & Analytics Lead to own and evolve our marketing analytics and measurement strategy across the full customer journey.

This role sits at the intersection of marketing analytics, growth strategy, marketing operations, attribution, and data product ownership.

THE OPPORTUNITY

As the Senior Marketing Measurement & Analytics Lead, you will define how marketing and customer data is captured, structured, modeled, and reported across the organization.

You will work closely with marketing, product, engineering, data, and leadership teams to build a scalable measurement foundation that enables accurate decision-making across acquisition, retention, attribution, and revenue performance.

This role is ideal for someone who enjoys solving complex analytics problems, improving marketing attribution, partnering with technical teams, and transforming fragmented data into actionable business insights.

KEY RESPONSIBILITIES

MARKETING MEASUREMENT & ATTRIBUTION

- Own the end-to-end marketing measurement strategy across paid media, SEO, lifecycle marketing, affiliate, social, website, and revenue analytics

- Define and maintain attribution models including first-touch, last-touch, multi-touch, and blended attribution

- Establish source-of-truth logic for key business metrics including:

- Customer Acquisition Cost (CAC)

- Return on Ad Spend (ROAS)

- Customer Lifetime Value (LTV)

- Funnel conversion rates

- Retention metrics

- Payback period

- Channel performance and contribution

- Identify gaps in tracking, reporting, attribution, and data quality

- Partner with leadership to prioritize analytics initiatives based on business impact

DATA & ANALYTICS INFRASTRUCTURE

- Define analytics requirements across the marketing data lifecycle

- Collaborate with data engineers and developers on:

- Event tracking architecture

- Attribution persistence

- Identity resolution and customer stitching

- Data ingestion pipelines

- Reporting-ready data models

- Revenue reconciliation

- Validate datasets and reporting logic within BigQuery or similar cloud data warehouse environments

- Ensure marketing and product data can be accurately joined across systems

EVENT TRACKING & MARKETING OPERATIONS

- Own event taxonomy and tracking requirements across web, lifecycle, checkout, and product experiences

- Partner with developers to ensure accurate implementation of:

- Google Analytics 4 (GA4)

- Google Tag Manager (GTM)

- Meta Pixel and Conversions API (CAPI)

- Google Ads tracking

- Hyros and attribution platforms

- Intercom and customer engagement tools

- Maintain UTM governance and campaign naming conventions

- Ensure click IDs and attribution parameters are captured and persisted correctly

DASHBOARDING & REPORTING

- Build or oversee dashboards and reporting systems using:

- Tableau

- Looker Studio

- Power BI

- Similar BI and analytics platforms

- Create reporting frameworks and executive KPI dashboards

- Translate complex analytics findings into clear business insights and recommendations

- Support weekly and monthly business reviews with actionable reporting narratives

DATA QUALITY & GOVERNANCE

- Create QA processes for analytics implementation and reporting accuracy

- Monitor tracking integrity and proactively identify anomalies or reporting discrepancies

- Maintain analytics documentation and reporting standards

- Ensure stakeholders understand limitations or directional nature of data when applicable

REQUIRED QUALIFICATIONS

- 5+ years of experience in:

- Marketing Analytics

- Growth Analytics

- Marketing Operations

- Marketing Measurement

- Business Intelligence

- Data Analytics

- Strong understanding of digital marketing measurement across paid, organic, affiliate, lifecycle, and web analytics channels

- Experience working with BigQuery or similar cloud data warehouse technologies

- Experience defining reporting-ready datasets, business logic, and KPI frameworks

- Strong understanding of:

- Attribution modeling

- Identity resolution

- Customer journey analytics

- Funnel analysis

- Marketing ROI measurement

- Experience partnering with engineering, product, and data teams

- Ability to write analytics requirements and translate business needs into technical specifications

- Experience building dashboards and reporting systems in BI tools such as Tableau, Power BI, or Looker Studio

- Strong communication and stakeholder management skills

- Must overlap with North American working hours (ET preferred)

PREFERRED QUALIFICATIONS

- Experience with:

- Hyros

- Triple Whale

- Northbeam

- Segment

- Mixpanel

- Amplitude

- RudderStack

- dbt

- Experience working with payment, subscription, ecommerce, or transaction-level data

- Familiarity with experimentation frameworks, A/B testing, incrementality testing, or media mix modeling

- Experience in fintech, trading, gaming, gambling-adjacent, or other performance-driven industries

- Experience using AI-assisted tools for dashboard prototyping, QA automation, or analytics workflows

WHY JOIN TRADEIFY

- Join a fast-growing fintech and trading ecosystem

- High-impact role with visibility across leadership, product, and marketing

- Opportunity to shape the company’s long-term measurement and analytics foundation

- Remote-first environment with strong ownership and autonomy

- Work alongside a highly collaborative and fast-moving team