Senior Product Marketing Manager, AI Apps

Accountabilities:

• Define and lead go-to-market strategy for AI Agents and AI-powered applications across the full customer lifecycle, from build to scale.

• Develop positioning and messaging frameworks that clearly articulate the value of AI-driven products for SMB, developer, and mid-market segments.

• Identify high-impact use cases that drive adoption, activation, engagement, and revenue growth.

• Lead cross-functional product launches from beta through general availability, ensuring strong market entry and sustained adoption.

• Partner with Product, Engineering, and Data teams to shape roadmap direction based on market insights and customer feedback.

• Translate complex AI and machine learning capabilities into simple, compelling customer benefits and business outcomes.

• Build and execute content strategies including product narratives, demos, case studies, and sales enablement materials.

• Support lifecycle and growth teams in improving acquisition, activation, retention, and expansion metrics.

• Define success metrics and use data-driven experimentation to continuously optimize messaging and go-to-market performance.

• Monitor competitive landscape and emerging trends in AI, SaaS, and digital presence ecosystems.

Requirements

This role requires deep product marketing expertise combined with strong technical fluency in AI-driven products and the ability to translate complex technologies into clear customer value. Candidates should be highly strategic, data-driven, and comfortable working in fast-moving, cross-functional environments.

• 8 to 10+ years of product marketing experience in SaaS, AI, data platforms, or technical product environments.

• Proven experience launching AI, machine learning, or automation-based products or features.

• Strong ability to translate complex technical concepts into clear, compelling customer messaging.

• Experience owning go-to-market strategy and driving measurable adoption and growth outcomes.

• Background working closely with Product, Engineering, Data Science, and Growth teams.

• Strong storytelling, writing, and content development skills for both technical and non-technical audiences.

• Data-driven mindset with experience defining KPIs and measuring product and marketing impact.

• Strong understanding of customer behavior, market dynamics, and product adoption levers.

• Experience with SMB, mid-market, or developer-focused products is highly valuable.

• MBA or advanced degree in business or a technical field is a plus.

Benefits

• Remote-first work environment with flexible work arrangements

• Comprehensive health, dental, vision, and life insurance coverage

• 401(k) with company matching

• Generous paid time off and vacation policies

• HSA and FSA options for healthcare savings

• Tuition reimbursement and continuous learning opportunities

• Career development and internal mobility programs

• Employee affinity groups and strong culture of inclusion and belonging

• Pet insurance and additional voluntary benefits.

How Jobgether works:
We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.
We appreciate your interest and wish you the best!
 Why Apply Through Jobgether?

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