Sr. Manager, Growth Marketing Analytics and Insights

Accountabilities:

• Own the end-to-end measurement strategy for growth marketing, including attribution, incrementality testing, and performance evaluation across channels.

• Design and lead experimentation frameworks such as A/B tests and lift studies to measure true marketing impact and ROI.

• Drive budget allocation and optimization decisions using marginal return analysis and scenario modeling.

• Lead performance analytics across key channels including paid search, social, SEO, affiliate, and lifecycle marketing.

• Develop scalable attribution and measurement frameworks that balance analytical rigor with operational usability.

• Build dashboards, reporting systems, and data visualizations that surface key KPIs and business insights.

• Identify growth opportunities through deep analysis of cohorts, campaigns, and customer behavior.

• Partner with cross-functional teams to align on metrics, connect marketing spend to LTV outcomes, and support strategic planning.

• Present insights and recommendations to senior leadership in clear, compelling, and business-oriented narratives.

Requirements:

• 7–10+ years of experience in marketing analytics, growth analytics, or data science in digital or SaaS environments.

• Strong expertise in marketing measurement methodologies including multi-touch attribution, incrementality testing, and media mix modeling.

• Proven experience designing and interpreting large-scale A/B and lift experiments.

• Demonstrated ability to build business cases and support data-driven investment decisions.

• Strong proficiency in data visualization tools and dashboard development.

• Ability to influence cross-functional stakeholders including marketing, product, finance, and leadership teams.

• Excellent communication skills with the ability to simplify complex analytical insights for non-technical audiences.

• Experience working in performance marketing environments with scaled paid media channels is highly preferred.

• Familiarity with AI-enabled analytics tools and modern data infrastructure is a plus.

• Advanced degree in a quantitative field such as Statistics, Economics, Data Science, or MBA is preferred.

Benefits:

• Comprehensive health coverage including medical, dental, and vision plans.

• HSA options and additional wellness benefits.

• Matching 401(k) retirement savings plan.

• Life, AD&D, short-term and long-term disability insurance.

• Generous paid time off and vacation policy.

• Tuition reimbursement and professional development support.

• Pet insurance and family support programs.

• Flexible remote work environment.

• Inclusive culture with employee resource groups and global community programs.

• Career growth opportunities across a large digital technology organization.

How Jobgether works:
We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.
We appreciate your interest and wish you the best!
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